My Work, Now and Previously

Here's a rundown of a few projects I'm involved with at the moment, and a brief resume of my media, organizing and communications work in recent years.

If you'd like to reach out to me about new contract opportunities, you can do so here.

 
 
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COMMUNITY ENGAGEMENT EDITOR, 100 Days in appalachia

Supported by the Democracy Fund, I lead a Reed College of Media project to explore new ways for local news gatherers to better engage with, and understand, the communities they cover.

From big and thriving cities to struggling rural towns, our Engaged Journalism program is pushing the envelope on the creative reimagining of how today's newsrooms can work.  

 
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COMMUNICATIONS & MARKETING DIRECTOR -
WEST VIRGINIA RURAL HEALTH association

Helping a short-staffed team do important work in the face of a devastating public health crisis, my work with the West Virginia Rural Health Association focuses on improving their online and social media presence, generating earned media and managing their email and outreach strategy.

 

CREATOR AND HOST, THE NEW STORy FESTIVAL

Held in Morgantown in 2016 and 2017, New Story was a brand new kind of showcase featuring workshops, screenings, demos and spitballing about media, DIY placemaking, communications, tech, entrepreneurship, organizing, dreaming big and rabble-rousing in Appalachia.

Driven by a punk ethos of reinvention, New Story became a transformative gathering of this region's bravest and brightest.

 
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DIRECTOR OF NETWORK COMMUNICATIONS - WEST VIRGINIA COMMUNITY DEVELOPMENT HUB

Growing our audience was order of business #1 when I joined The Hub as its Director of Network Communications in January of 2015.

Within the first 18 months, unique monthly page views at The Hub’s website went from 680 to more than 12,000. And we almost trebled our facebook audience.

How? Good content, and smart content strategy. 

 

ONLINE COMMS STRATEGY - NANCY L. ABRAMS

When photojournalist Nancy L. Abrams decided to publish her memoir of life in rural West Virginia in the 1970s, she knew she needed an affordable and effective way to promote the book online and gather a large and engaged audience of fans and followers for email updates and live events.

In just a few days we launched a clean and simple Squarespace design, plus connections to new MailChimp and Instagram platforms, to give Nancy's new book the strong and efficient online presence it needed.

 

WEB BUILDER - QUARANTINE BAY BEACH COTTAGES

Quarantine Bay Beach Cottages in Eden, Australia, had a spectacular business location, but a website that didn't quite communicate that natural beauty. 

But the owners didn't have a big budget for an expensive redesign. So in 2017 they asked me to make them something cost efficient, and design effective. The answer was a Wordpress site using the Divi theme.

A few hundred bucks and some nice photos = Bob's your uncle.

 
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EDITOR-IN-CHIEF - RAILS TO TRAILS MAGAZINE

As Communications Manager at Rails-to-Trails Conservancy, I led the content strategy for this national transportation organization, connecting its print, social and digital media platforms.

That included leadership of its flagship magazine in 2014, a role that included not only editorial direction and strategy but also feature writing, managing freelancers, layout and design and managing a publishing budget.

 

Campaigns and Media Relations Specialist - Rails-to-trails conservancy

We were a trail organization without a trail use campaign. So in 2013 I created Opening Day for Trails, with a budget of $0 and no staff or program support.

I built the campaign by tapping into existing promotional networks of local trail organizations. By 2017, Opening Day for Trails involved more than 80 trail events across 16 states, and attracted sponsorship from America’s largest outdoor gear and bike companies.


If you're keen to talk with me, use the button below and I'll get right back to you.